Our friends at the Berlin based advertising Agency Dojo had asked us if we could physically create the Herlitz logo in 3D for them, something they hadn’t tried yet. The client gave us another challenge: the final object should consist of 30 pieces of equal size. To achieve this result we had to use the CNC milling machine. At the final stage we asked our friend Florian, a very skilled carpenter, to set the forms together for us. Herlitz used these pieces at a managerial workshop, where every international manager designed their own piece. The finished logo was reassembled and is now installed in the Herlitz headquarters lobby.